Triflare is pleased to announce a multi-year partnership with 2X Lifetime Fitness Series Champion, St. Anthony’s Triathlon Champion and 2013 Triathlete Magazine’s Top American Female Triathlete, Alicia Kaye. February 25 2015

ST. LOUIS, Missouri. February 25, 2015 - Triflare is pleased to announce a multi-year partnership with 2X Lifetime Fitness Series Champion, St. Anthony’s Triathlon Champion and 2013 Triathlete Magazine’s Top American Female Triathlete, Alicia Kaye.

Alicia Kaye said “Continuing my relationship with Triflare is extremely important to me.  It feels amazing to be a part of growing company whose brand and mission has completely changed the way I view myself on race day and as a female athlete. My goal is to share that message with other female athletes by racing and training my best in Triflare's beautifully designed race suits and clothing. “

Triflare founder Andrea Robertson said,  “We’re honored to have Alicia Kaye as part of our company mission. She’s an inspirational athlete and exemplifies all of the characteristics of a world class athlete. Our goal at Triflare is to support Alicia and help her feel her best while she’s racing. Alicia has been a fantastic ambassador for Triflare since 2013 and we feel as if we have grown as a company along side her growth as an athlete”

Triflare designer Kim Mclean said “Each piece of Triflare apparel is designed to fit and flatter an athlete’s body. Our company purpose is to help athletes to feel powerful and confident while they are racing and training. Alicia demonstrates what power and confidence look like on the racecourse. We are thrilled she believes in us, our creative and bold designs and has embraced all that is Triflare.  Alicia inspires us to push ourselves to our design limits, to say we are inspired by her determination and diligence is an understatement.“

ABOUT Alicia Kaye

Alicia grew up in Canada and began participating in triathlon when she was 11 years old; she became a professional triathlete at the age of 14. Alicia has been a dominant force in the non-draft Olympic distance of triathlon. In 2014, Alicia had seven race wins including her first win at the 70.3 distance (Muskoka). Additionally, she had 10 podium finishes in 2014. For 2015 Alicia is planning to race in 12 races including the Challenge Triple Crown (in Dubai, Oman, and Bahrain), Oceanside 70.3, and St. Anthony’s Triathlon.


ABOUT Triflare

Triflare is a sportswear company that designs, markets and sells a range of high fashion competition and post-competition apparel products for men and women. The initial product focus of the Company was on women’s triathlon suits and post-competition casual wear. Driven by the consumer response to the initial product offerings, Triflare has expanded its range of products to racing, running and swimwear for women and for men. Triflare was a 2013 St. Louis Arch Grants recipient and a finalist in the 2013 St. Louis Start-Up Challenge. The Company has received considerable regional press including features and profiles in The St. Louis Post Dispatch, the St. Louis Business Journal, KMOX radio, and ALIVE magazine. More recently Triflare has become the exclusive supplier of competition suits for the USA Synchronized Swimming national teams, including the teams that will compete for the USA at the 2016 Summer Olympics in Rio de Janeiro, Brazil.


Media Contact: customerlove@triflare.com